As a high profile local independent business, we are frequently approached by different charities looking for support in their fund raising efforts. In the past, we have provided raffle prizes, donations, meal vouchers and other support in an effort to help these charities to boost their funds, but it has largely been reactive rather than proactive.
For 2016 therefore, we have decided to take the initiative by defining & formalising our policy on charitable donations, and this has resulted in our “Charity of the Month” program.
This change in policy has been influenced by our recent involvement in SASH’s “Eat. Drink. Give.” campaign with which we were involved throughout December at our York restaurants. SASH are a local charity who work to prevent youth homelessness. By collecting a voluntary contribution of just £1 per table during the month, we hoped to make a significant contribution to such a worthy local charity.
Additionally at Ambiente, for every £1 our customers donated we also decided to match it with a further £1 from our own resources. As a result of this campaign a total of over £10k was raised for SASH by the participating restaurants, which will be used to fund their “Nightstop” initiative for the next 12 months.
Encouraged by the success of this campaign and the generosity of our guests, we have used this experience as a template for our Charity of the Month. The structure will be broadly the same, a voluntary contribution of £1 will be added to all tables which will all go to the nominated charity for that month. All our restaurants will take part and each will top up the final amount with an additional £500 added to the funds. Following the end of the month the proceeds will be issued to that month’s charity.
With our charitable policy now defined, we are now looking for nominations from either local charities, or regional or national charities whose causes have a strong local relevance to the communities in which we trade. Nominations can be made by anyone wishing to put their charity forward and we will choose one charity a month for each restaurant.
Each chosen charity will benefit from:
Inclusion in our marketing output – website links, newsletters & blog posts, social media & in-restaurant promotional literature, thereby increasing awareness of their cause.
A one off payment at the end of the period based on all the £1 donations from customers & an additional top up of £500 from Ambiente
Accessible Arts & Media is a York-based charity established in 1982. We use imagination, ingenuity and 34 years’ experience to create fun, inclusive arts, digital media and training programmes. (more…)
Since 1967, national charity Heart Research UK (HRUK) has funded more than £20 million of pioneering medical research into the prevention, treatment and cure of heart disease. (more…)
Tourettes Action works in England, Wales and Northern Ireland and is the leading support and research charity for people with Tourette Syndrome and their families. They want people with TS to receive the practical support and social acceptance they need to help them live their lives to the full. (more…)
If you know of a suitable charity that you would like to nominate, please fill out the application form below.
Charity Name *(required)
Registered Charity Number *(required)
Local Office (if applicable)
Contact Name *(required)
Contact Number *(required)
Email Address *(required)
Your Local Restaurant
York - GoodramgateYork - FossgateLeeds - The CallsHull - Humber Street
Brief description of the work the charity carries out
If chosen, what would the funds be used for?
Please provide us with your Social Media handles
Please provide us with a link to a video of your charity
Please provide us with any facts, statistics or information you have on your charity that we can promote through social media & inform our staff of – at least 8 different items, in a simple text format, e.g. Word document, no larger than 5mb in size
Please provide us with a logo that we can add to our table cards, no larger than 5mb in size
Please provide us with a stock image for our website, no larger than 5mb in size
We require charity representatives to come and speak to our staff about the charity. Please can you let us know which days of the week a representative is available.
Monday between 11am & 3pmTuesday between 11am & 3pmWednesday between 11am & 3pmThursday between 11am & 3pmFriday between 11am & 3pmSaturday between 11am & 3pmSunday between 11am & 3pm
Do you have any literature available that can be left in the restaurant? This can be brought to the staff briefing
Bank details so that we can get the money transferred to you at the end of the fundraising month
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